The Watches Of Switzerland Group and The Princes Trust

The National Prince’s Trust and TK Maxx & Homesense Awards 2020 took place at the London Palladium on 11th March and members of our team joined guests to watch Aisa Ali receive the National Watches of Switzerland Group Young Ambassador of the Year 2020 award. The award, which is sponsored by us, was presented by Karl Bailey, Senior Manager at Mappin & Webb, musician Fleur East and comedian Chris Ramsey.

Aisa, 22, had many issues to deal with but through the Team programme her life changed for the better. Aisa now works, lives independently and is happy. This wasn’t always the case. After her parents split, her life was quite disruptive. Aisa became estranged from her family, had to deal with mental health issues, became homeless, began to drink and was placed in foster care. Aisa’s life was spiralling out of control, she felt low and knew she couldn’t continue to live this way.

Aisa joined The Prince’s Trust Team programme and it offered her the support she was looking for. Aisa’s confidence grew, she started to believe in herself and her future. As well securing a new job through Team, she also became a Prince’s Trust Young Ambassador. This enables Aisa to share her story with others including Prince Charles!

Aisa said: “I joined The Prince’s Trust Team programme and at the time I had no idea that it would have such a positive impact on my life.

I’ve got my own YouTube channel where I share my past experiences in the hope it will help others and I volunteer on the Team programme that helped me. I’ve always loved music and have now plucked up the courage to record some tracks. I’m really excited about my future. I’m in a good place now.”

We first partnered with The Prince’s Trust in 2013 and have been sponsoring the Young Ambassador of the Year award since then. We help to give an opportunity to honour the achievements of young people supported by The Trust, by way of providing free courses and tools to live, learn and earn, and we are proud to supply all of the physical awards handed out for the trust’s award ceremony. We design and manufacture all 22 Silver Apprentice Bowls that are given to the winners and finalists – a special product that all silversmith apprentices are able to produce after their training.

The Prince’s Trust is a charity in the United Kingdom founded in 1976 by Charles, Prince of Wales to help vulnerable young people get their lives on track. It supports 11 to 30 year-old who are unemployed and those struggling at school and at risk of exclusion. To date the trust has returned £1.4 billion in value to society through their help for disadvantaged young people over the last 10 years alone.

In the past year, the Princes Trust have empowered over 60,000 young people to turn their lives around. Their free programmes give young people the practical and financial support they need to stabilise their lives. They help them develop key skills while boosting their confidence and motivation so they can continue to dream big. They partner up with companies who offer Enterprise days, and more, to introduce young people to the workings of business. Something that we are keenly involved in every year, and open our offices and showrooms up to help to give young people a taster of life at a luxury watch and jewellery company.

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