A blend of Italian design and Swiss technology, Panerai has established itself as one of the leading brands in watchmaking ever since its birth in the 19th century. The brand draws on its rich history while continuing to innovate its style, combining a passion for diving with classic sophistication.
We Recommend: Panerai
“Big and bold, a Panerai timepiece is instantly recognisable. With an iconic protective bridge over the crown, a cushion-shaped case with a flat, wider bezel and reinforced wire lugs, there really isn't another luxury swiss watch that looks like a Panerai. The most popular family is the Luminor, considered an icon of luxury sports watchmaking. I'm excited to see four new models join the collection to mark the brand’s partnership with Team Luna Rossa. All pieces contain functions befitting of an international yacht race, including second time zones, flyback chronographs and a Regatta countdown. You could say that this year Panerai has really pushed the boat out…”
Mark Toulson - Head of Watch Buying
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Panerai Discover More
Panerai was once the supplier of deep-underwater chronographs for the Royal Italian Navy. It was tasked with forging pioneering collections of watches that met demands for pinpoint accuracy.
Over the years, Panerai has maintained its innovation to craft watches that are fit for any modern person. It is this spirit that enables Panerai watches to maintain their style as much in the depths of the sea as at an evening dinner.
When you browse our range of Panerai watches for sale, you’ll discover a catalogue of fine timepieces to suit your style. From straps in leather to stainless steel, face diameters from 38mm to 47mm and several breathtaking colours, it won’t be hard to find the perfect fit for you.
History of Panerai
Giovanni Panerai founded his workshop and watch shop in Florence in 1860 and there began building his watchmaking empire. Panerai also opened the city’s first watchmaking school which boosted his brand to further fame and fortune. After moving location many times, the company settled at a shop in front of the cathedral in the 1920s and has remained there ever since.
From the 1940s to 1985, Panerai supplied the Italian Navy and its specialist diving corps with precision instruments. The designs developed by Panerai at that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years. They were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. Each watch is a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.
Why buy Panerai watches?
There’s no finer combination than Italian style and Swiss craftsmanship and, with Panerai watches, you’ll get just that. Each timepiece guarantees unerring accuracy no matter the activity – and you’ll look great wearing it, too.
Made for both men and women, these chronographs create instant luxury when worn, making them the ideal accompaniment to any outfit or occasion. Whether you need a deep-sea diving watch or a timepiece fit for meeting royalty, Panerai will be by your side.
Our collection of Panerai watches includes a variety of designs, each offering a level of stunning beauty that you’d be hard-pressed to find anywhere else.
Panerai Watch Collections
Panerai prides itself on offering some of the most illustrious watch collections in the industry. With four such collections from which to choose, it comes as no surprise that the brand has had so much success over the years.
The Panerai Luminor collection combines style with strength for a perennially popular look. Made from the finest materials, this iconic range of watches is easily recognisable thanks to its crown-protecting bridges.
Panerai also boasts the Luminor Due collection for those seeking a leaner build. Approximately 40% slimmer than the original, the Luminor Due is a timepiece built for elegance that nonetheless possesses the same innovative features as its predecessor.
For those embarking on underwater excursions, the Submersible collection is a fine option. Delivering a water resistance up to 300 metres as well as offering a wide variety of case and strap material options from which to choose, this watch is the perfect companion for any diving enthusiast.
Finally, the Radiomir collection. First created in 1936 at the request of the Italian Navy, this watch has been crafted to meet the needs of those in the depths of the ocean as well as those at a dinner party. Equipped with a leather strap and a choice of case materials, it’s a fitting choice for any modern man.
Caring for your Panerai Watch
Once purchased, your Panerai watch will become your pride and joy – which means that you’ll want to care for it correctly.
Fortunately, due to its expert craftsmanship, your watch should require little attention for years to come. We do, however, recommend servicing your watch regularly to ensure that it both looks and performs at its best. Servicing is done by our highly trained watchmakers who can be found in both our Cambridge and London boutiques.
We understand that accidents can occur from time to time which is why we offer all customers Mappin and Webb Care.
This bespoke service covers your beloved items against accidental damage and theft for peace of mind with every purchase. Choose between three and five years of protection and make a one-off payment for your cover. Should anything go wrong, we will then promptly replace or repair your item.
Find your new Panerai Watch online today
Discover our range of Panerai watches for sale online today and find the perfect timepiece for you. Prefer to shop in person? Visit one of our UK showrooms today and see the collections first-hand.
If you need more assistance with your purchase then get in touch and one of our horology experts will be on hand to support you.
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Mappin & Webb is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements.