Founded in Florence in 1860 as a workshop, shop and school of watch-making, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments.
We Recommend: Panerai
“Big and bold, a Panerai timepiece is instantly recognisable. With an iconic protective bridge over the crown, a cushion-shaped case with a flat, wider bezel and reinforced wire lugs, there really isn't another luxury swiss watch that looks like a Panerai. The most popular family is the Luminor, considered an icon of luxury sports watchmaking. I'm excited to see four new models join the collection to mark the brand’s partnership with Team Luna Rossa. All pieces contain functions befitting of an international yacht race, including second time zones, flyback chronographs and a Regatta countdown. You could say that this year Panerai has really pushed the boat out…”
Mark Toulson - Head of Watch Buying
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.
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