TAG Heuer Watches
Harbouring the perfect balance between contemporary and traditional design, TAG Heuer is a prestigious brand that leads the way when it comes to creating luxurious timepieces that optimise performance, precision, and unrivalled style.
TAG Heuer Carrera
To mark the brand's 160th anniversary, the Carrera collection welcomes yet another addition - the iconic chronograph features an elegant design reminiscent of historic models with a touch of modern flair.Shop The Collection
TAG Heuer Connected
A unique combination of refinement and elegance, with a state-of-the-art, custom-designed digital experience geared towards sports and daily performance.Discover The Collection
About TAG Heuer
#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules. All while harnessing mental strength to overcome technology restraints to create daring watches and chronographs. Breaking watchmaking conventions means that TAG Heuer watches master time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.