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History of TAG Heuer Watches

Founded by a 20-year-old Edouard Heuer in Saint-Imier, the first TAG products developed in his workshop were silver pocket watches. Just nine years later, Heuer had his first patented design for a crown-operated keyless winding system.

His entrepreneurial spirit and instinctive innovation in watchmaking steered the brand to its next patent, which covered a push button to start and stop a chronograph instantly. The chronograph consequently became a popular timing instrument for sporting events across the world.

TAG delved into the world of medical timing in 1908, developing a colourful scale on the Sphygmometer pocket watch that physicians could use to accurately measure a patient’s heart rate.

As cars took over our roads and planes began to fill our skies, the first dashboard clock named “Time of Trip” was integrated into vehicles and aircraft. It cleverly displayed the time of day and duration of travel with two separate dials.

In 1914, the brand finally moved away from pocket watches and manufactured its maiden wrist chronograph. This is thought to have been one of the first such items on the market.

TAG Heuer was named as the official supplier of stopwatches for the 1920 Olympic Games thanks to its ongoing reputation for precision and performance. This catapulted the brand into the sporting success it is associated with to this day, supplying famous events such as the Indianapolis 500 and Formula One.

Why buy a TAG Heuer Watch?

There’s a reason TAG watches are recognised as some of the most prestigious in the world of horology, and that’s because the brand has shaped the industry with its compelling technology and intricate designs for decades. With every men’s and women’s timepiece that is meticulously crafted, TAG continues to strive to achieve timekeeping that stands out from its competitors.

If you’re looking for a watch that perfectly balances style and luxury with a global name to accompany it, you’ll find all this and more with our varied collection of TAG Heuer watches.

TAG Heuer Collections

At Mappin and Webb, we are proud to offer the very best TAG Heuer watches, so you can effortlessly find a piece that matches your preferences.

TAG Heuer Formula 1 Men’s Watch

Designed with today’s fastest racing champions in mind, this chronograph has been built for speed without compromising on accuracy, style or performance. Encased in a strong stainless steel exterior, this popular men’s watch features an easy-to-read dial to check those all-important minutes in the most fleeting of moments.

Carrera Three-Hand Automatic Ladies' Watch

Sleek yet stylish, this highly fashionable women’s wristwatch oozes elegance from all angles. Incorporating a 29mm diameter with a vivid midnight blue or classic Mother of Pearl display that perfectly complements its silver exterior, this opulent ladies' timepiece features a fine-brushed finish with a power reserve of up to 38 hours.

Aquaracer Quartz Men’s Watch

This robust, masculine design is one of the most popular TAG men's watches to date and is ideal for everyday wear. As the name suggests, this is a go-to timepiece for deep sea divers, sailors and water sportsmen alike, thanks to its phenomenal water resistance of at least 200 metres. The black or blue dial benefits from luminescent hands that are easily legible even in the darkest of depths.

Caring for your TAG Heuer Watch

At Mappin and Webb, we understand that your TAG Heuer watch is much more than just a timepiece, it’s an investment and a family heirloom that can be passed down through generations. It’s imperative to keep your watch in impeccable condition to ensure its value is upheld over the years.

That’s why we offer exclusive insurance for all our luxury TAG watches from the moment you make your purchase. Simply choose between our three or five-year protection under the Mappin and Webb Care plan and rest easy knowing that your watch will be covered against accidental damage, theft and malfunction.

Find your TAG Heuer Watch today

Whether you’re an avid collector adding another jewel to their crown or this is your first investment in a designer timepiece, we have an extensive collection of TAG Heuer men's and women's watches for sale. Simply browse online to view our full range of models today and get in touch if you have any questions.

Alternatively, if you’d like to compare these Swiss-made luxury watches in person, book a personal appointment at one of our UK boutiques. Our friendly team of advisors will be happy to help you find the perfect TAG watch.