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TAG Heuer Watches

Harbouring the perfect balance between contemporary and traditional design, TAG Heuer is a prestigious brand that leads the way when it comes to creating luxurious timepieces that optimise performance, precision, and unrivalled style.

TAG Heuer

TAG Heuer Formula 1 Senna Special Edition

30 years ago, Ayrton Senna became the youngest Formula 1 driver to win three world championships. Today, to celebrate Ayrton Senna’s achievements, TAG Heuer launch a new Special Edition from the TAG Heuer Formula 1 collection.

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TAG Heuer Carrera Collection

TAG Heuer revisits one of its most iconic collections, the TAG Heuer Carrera, and presents the new generation of a timeless sporty and elegant three-hand watch.

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Elizabeth Millward - Watch Buyer for UK

We Recommend: TAG Heuer

“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”

Elizabeth Millward - Senior Watch Buyer for UK

About TAG Heuer

#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules. All while harnessing mental strength to overcome technology restraints to create daring watches and chronographs. Breaking watchmaking conventions means that TAG Heuer watches master time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.

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TAG Heuer Boutiques

TAG Heuer Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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In Conversation With Rob Diver, Managing Director of the UK for TAG Heuer

Calibre In Conversation With Rob Diver

Our latest episode of the Calibre Podcast is a conversation between Brian Duffy, CEO of the Watches Of Switzerland Group, and Rob Diver, Managing Director of the UK for TAG Heuer...

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TAG Heuer Aquaracer Reimagined

Calibre TAG Heuer Aquaracer Reimagined

Founded in 1860, TAG Heuer has a strong history of watchmaking innovation combined with a pioneering spirit that has led to the design and manufacture of some of the world’s leading...

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