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TAG Heuer Watches

Harbouring the perfect balance between contemporary and traditional design, TAG Heuer is a prestigious brand that leads the way when it comes to creating luxurious timepieces that optimise performance, precision, and unrivalled style.

TAG Heuer Aquaracer Bamford

The Aquaracer Bamford Limited Edition is a reliable, professional tool watch made with eye-catching titanium and featuring bold orange details.

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TAG Heuer Formula 1

TAG Heuer Formula 1 Senna Special Edition 2020 - pays homage to its ambassador Ayrton Senna and underscores their partnership, which was one of the most remarkable alliances in the sporting world.

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Mens Watches

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Ladies Watches

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New Arrivals

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The Collections

Elizabeth Milward - Watch Buyer for UK

We Recommend: TAG Heuer

“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”

Elizabeth Milward - Watch Buyer for UK

About TAG Heuer

#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules. All while harnessing mental strength to overcome technology restraints to create daring watches and chronographs. Breaking watchmaking conventions means that TAG Heuer watches master time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.

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Calibre In Conversation With Rob Diver

Our latest episode of the Calibre Podcast is a conversation between Brian Duffy, CEO of the Watches Of Switzerland Group, and Rob Diver, Managing Director of the UK for TAG Heuer...

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Calibre TAG Heuer Timepiece Gift Guide

Rich in heritage, bold in design and innovation; TAG Heuer is a brand for the rule breakers. Since 1860, the Swiss avant-garde watchmaker has been challenging itself to perfect the...

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