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TAG Heuer Watches

Harbouring the perfect balance between contemporary and traditional design, TAG Heuer is a prestigious brand that leads the way when it comes to creating luxurious timepieces that optimise performance, precision, and unrivalled style.

TAG Heuer Aquaracer

TAG Heuer Aquaracer Collection

TAG Heuer goes beyond the edge with the Aquaracer Professional 300, a luxury tool watch that connects us to the seas and continues a legacy that began more than 40 years ago.

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TAG Heuer Formula 1 Orange

TAG Heuer Formula 1

A tribute to the TAG Heuer Formula 1 models from the 80s and 90s, this 43mm three-hand watch features a bold orange textured dial and white accents, and a black nylon strap with orange and grey touches.

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Elizabeth Milward - Watch Buyer for UK

We Recommend: TAG Heuer

“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”

Elizabeth Milward - Watch Buyer for UK

About TAG Heuer

#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules. All while harnessing mental strength to overcome technology restraints to create daring watches and chronographs. Breaking watchmaking conventions means that TAG Heuer watches master time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.

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TAG Heuer Boutiques

TAG Heuer Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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TAG Heuer Discover More

In Conversation With Rob Diver, Managing Director of the UK for TAG Heuer

Calibre In Conversation With Rob Diver

Our latest episode of the Calibre Podcast is a conversation between Brian Duffy, CEO of the Watches Of Switzerland Group, and Rob Diver, Managing Director of the UK for TAG Heuer...

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TAG Heuer Timepiece Gift Guide

Calibre TAG Heuer Timepiece Gift Guide

Rich in heritage, bold in design and innovation; TAG Heuer is a brand for the rule breakers. Since 1860, the Swiss avant-garde watchmaker has been challenging itself to perfect the...

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